Our story
The Rice Guy is a family business in Islamabad, running since 2020. We started it because good aromatic rice had become hard to find, and brought back Super…
Where it started
We have sourced the best.
Our premium varities have been selected to have no competition on the market.
It started with rice.
When we couldn't find our favourite rice on the market, we launched "The Rice Guy" to make it available for everyone.
Taste and Aroma
Tastes like your memories
Marts and stores were opting for varities that were easily accessible. The result was rice that was bland, odurless, and tasteless. We brought back rice rich in taste and flavour.
Return of the king
The first of these was Super kernel rice, which had completely disappeared from local markets. We sourced not only Pakistan's but world's finest super kernel.
Expanded range
Expanded range of organic products.
The gap we saw in the rice market extended into lentils, pulses, flour, sweeteners and other daily use products.
hygienic and healthy
We reached out to farmers, vendors, and distributors to bring you not only quality but healthy products including lentils, pulses, flours, gurr, shakkar and our most famours Shikarpuri achar.
Same every time
Same taste, every time.
Every batch is milled with care and sealed to global food safety standards, so the pot you cook next month tastes like the one you loved today.
Money back warranty
Every product and every grain that you buy from us comes with a 100% money back warranty. Our business model is simple. If you don't like the products you shouldn't pay for them.
From our pantry to yours
Share your products.
If you have a product which is organic and healthy, we are open to collaborations. Let's make healthy food choices more accessible.
Join Our community
Rice guy is a community of people who love healthy, organic, and homemade food. Every product you buy supports a small farmer or indigenous community.
Know your rice
Super Kernel: Return of the King
For generations, Super Kernel was the smell of Pakistani kitchens. Then it vanished in the wake of comercialism. We have brought it back in its original, and unadulterated form. Cook one pot and you’ll understand why your elders still talk about it.
- Best for: Pulao, Boiled Rice, Everyday use
- Aroma and flavour: 5 out of 5
- The grain: Slender, long, rich aroma nd taste
- Super Kernel Basmati Rice, Rs 420
Kainat 1121: Length you can measure
1121 grains stretch to roughly twice their length when cooked, so every serving looks generous and every grain stays separate. The everyday basmati that still makes guests look twice.
- Best for: Biryani, Pulao, Everyday
- Aroma and flavour: 4 out of 5
- The grain: Extra long, elongates up to 2x
- Kainat 1121 Double Steam, Rs 400
Sella Export: Hardened for the big occassions
Sella is parboiled in the husk, which drives nutrients into the grain and makes it hard to break. It stays fresh for up to 15 hours after cooking, which is why caterers trust it for kabuli pulao, mandi and biryani by the deg.
- Best for: Kabuli pulao, Mandi, Weddings
- Aroma and flavour: 3 out of 5
- The grain: Extra long, golden, parboiled
- Sella 1121 Export (Par-Boiled), Rs 400
Daigi: Best taste Best value
Daghi grains carry small natural marks from the field. They look different in the bag and taste the same on the plate: long, fragrant 1121 for everyday cooking at a better price. We’d rather tell you than hide it.
- Best for: Daily chawal, Fried rice, Family meals
- Aroma and flavour: 4 out of 5
- The grain: Long 1121 with natural marks
- Daigi, Rs 330
Contact and delivery
- Phone: 0300 5753897
- WhatsApp: 0300 5753897
- Email: info@thericeguy.com.pk
- Shop: Adnan Market, G-11/2, Islamabad, Pakistan
- Hours: Mon to Sat, 10am to 8pm
- Delivered across Islamabad and Rawalpindi · Cash on delivery · Free delivery in G-11